November 2024
On 1 May 1963 the Australian Women’s Weekly ( AWW from here) and Woolworths (Woollies from here) jointly published a 31-page magazine ‘Recipes from Famous Brand Cooks’. It was a collection of recipes from 11 food companies recognised as ‘Famous’ by Woollies though the criteria for this is not stated. What do the recipes tell us about the Australian table that these three influencers – the AWW, Woollies and Famous Brands’ Cooks – constructed and were ‘selling’ to their readers and customers?
It was doggedly Anglo-Australian and arguably out of touch with changes happening for non-Anglo-Australian dishes at the table as given in the weekly magazine.
