June 2025
Vegemite was created by Dr. Cyril P Collister in 1923 for the Fred Walker Company, a food producer and export company. Collister was tasked with developing a spread ‘from one of the richest sources of B Vitamins: brewer’s yeast … Dr Collister ‘developed a tasty spreadable product that was labelled ‘Pure Vegetable Extract’, which became known as Vegemite’.
The first advertisement for Vegemite was in February 1924:
Use Vegemite Daily and Keep On The Sunny Side of Life
Use it for Sandwiches, Soups, Stews, Gravies etc.
In Sandwiches. Vegemite Sandwiches are enjoyed by everybody. They are very nice indeed; they are satisfying and nourishing for children, and adults.
For Soups, Stews, And Gravies Vegemite not only gives a rich full flavour; but it supplies the true nourishment often lost in preparing food.
In 2025 my Facebook vox pop finds it has broadened its reach.
