A sustained consumer priority. A protein story

9 April 2026

Protein supplementing/enriching/fortifying has escaped from the gym and is now crowding my supermarket shelves.  Yoghurt, smoothies, flavoured milk, muesli bars, bread, peanut butter, pancake mixes, ginger nut biscuits, name it and you can find it proteined up. Online food purchase and delivery service Instacart’s trends analyst Alex Orellana says that “high-protein” searches increased by 39 percent from 2023 to 2024.

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Small Mulch

Paul van Reyk
My first essay on food was in Year 10 - people seemed to like it. It took me 56 years to come back to it, so I have a lot of catching up to do. My focus is on Anglo-Saxon settler culinary ways in Australia, roughly from the first days of colonisation to the 1960s - 1970s. I particularly write about stuff that has not been written about before but is very much a part of the Anglo-Saxon Australian table. I hope you enjoy reading as much as I do writing.