Veganising the Australian table. The increased demand for Plant Based Meat Alternatives (PMBA)

30 April 2026

It’s estimated that 2.5 million people in Australia, 6% of the adult population, identify themselves as vegan. This is expected to be more than 11% by 2032. The reasons people chose veganism are:

  • Health and wellness concerns
  • Environmental concerns
  • Animal welfare concerns
  • Food taste and quality

Correspondingly, in 2023, the vegan food market was valued at approximately AUD 640 million and it is growing at 8% each year. 

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Big Mulch

Paul van Reyk
My first essay on food was in Year 10 - people seemed to like it. It took me 56 years to come back to it, so I have a lot of catching up to do. My focus is on Anglo-Saxon settler culinary ways in Australia, roughly from the first days of colonisation to the 1960s - 1970s. I particularly write about stuff that has not been written about before but is very much a part of the Anglo-Saxon Australian table. I hope you enjoy reading as much as I do writing.